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The video shows Bolt trying to out-race a new and very different competitor: fire.
Along the way, he talks about how speed is his life and that he’s always run fast. We also see Bolt tooling around in his custom-made Nissan GT-R, painted in “Bolt Gold.”
Finally, he gets in the block to race the flames. As he gets to the finish, Bolt says: “Rio. Wait for me.”
Ad agencyLew’Lara\TBWA created the video.
“We wanted people to experience the inner strength of the most famous sprinter in history when posed with a challenge to reach even further," said Ronaldo Znidarsis, vice president of marketing and sales for Nissan Brazil.
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The 2017 Nissan GT-R will be launched in the South American country later this year.
